Well, it’s finally happening – after years of users grappling with Facebook’s inferior search function, the mighty social media giant is finally launching a new search apparatus: the Graph

As we’re reported on numerous occasions, the Internet is one widely-used resource, with 90 percent of homebuyers beginning their home search online. However, all homebuyers behave differently when home shopping, and how they response to that online experience is

Blog? Check. Facebook? Check. Now what? Twitter. This micro-blogging social media network is the third key component to any good social media program. Many real estate agents and homebuilders have no problem seeing the benefit of using a blog

Housing demand is rebounding, with lower interest rates and limited supply keeping the market fiercely competitive. According to the National Association of Realtors monthly report in December, existing–homes sales grew 5.9 percent in November, the highest level in three

It’s no secret that the real estate market is on the mend, but there are plenty of secrets when it comes to snagging a home in a competitive market. One bygone trick of the trade is making a comeback as

One of the biggest missed opportunities for brokers is obtaining rental listings. While most of us got into real estate to help people buy and sell homes, there are always going to be more renters than buyers. Many of

After you have established a solid social media foundation by building a blog, the next step in building your social media marketing program is Facebook. Sure, you may have created a professional Facebook page for yourself as an agent

In a world of expensive advertising campaigns, carefully crafted mission statements and cause marketing, it might be hard for an agent to face the truth – your brand identity, and what you stand for, is no longer owned and

The holidays are a festive time – family gatherings, celebrating the end of another year, and a time to reflect and appreciate all that we have. Many homes continue to be on the market throughout the holiday season, and

At my last consulting job, I had a lengthy and memorable conversation with an agent in my office, a veteran of the local market. Eventually, the topic turned to

The U.S. real estate market is finally rebounding after years in decline. As an agent who’s getting busier with increasingly more business, it’s critical that you have the right tools and systems in place. Otherwise, staying organized and proactive

Client testimonials, as any good agent knows, are the lifeblood of a successful real estate career, but in today’s technological age, they are shrouded in ambiguity. Where should clients submit testimonials? How can you ensure that future clients read

By Mitch Levinson In my last post, I talked about what Chicago real estate agents and homebuilders should be incorporating into their social media program. Today, I’m going to share more on the foundation to this program – your

By Christine Groves Whether you are a new agent or a seasoned agent, there are some key items to building and sustaining your business. We must always keep learning and developing in order to succeed – and making sure

By Jennifer Mills Klatt Over the last few years in real estate, websites such as Realtor.com, Chicago Block Shopper and Zillow have given consumers information they didn’t previously have in their hands, and it has undoubtedly impacted the way

By Bob Corcoran This past summer, my son was looking to buy a home in St. Louis, not far from my office. I intentionally watched as he sat down at the computer and turned the occasion into my own