Everybody’s marketing budget is different – what should you be spending yours on to get the most ROI? Marketing Manager Chris Haran gave his opinion as to which website’s offerings are the best deals for different

By Dan Provost The federal government remains one of the biggest instigators of change in the mortgage-lending business. Consider the changes that have hit the mortgage industry since 2008: the Home Affordable Modification Program and Home Affordable Refinance Programs

By Megan Oster The 2012 elections may not begin until November, but Democratic and Republican nominees are already debating two radically different views on what government policy should be for the housing market, with ideas on the Federal Reserve,

A 10.01 percent down payment on a jumbo home loan with no private mortgage insurance required – sound far-fetched for your clients?  Not if they’re doctors who completed their residency within the last three years or medical school residents

By Peter Ricci The Dodd-Frank Wall Street Reform and Consumer Protection Act is a sweeping piece of legislation, a 2,300-page document that attempts to encompass nearly every facet of the financial sector. Originally passed in the summer of 2010,

By Dan Provost Lead quality has a direct impact on return on investment for an agent’s marketing efforts and budgets, and with new lead generating strategies – partnering with other websites, third-party vendors, utilizing social media sites, QR codes

The promise of leads can lure an agent from one brokerage to another, but to compare leads per month from one brokerage to the next can be tricky; different brokerages use different lead systems and distribute leads to agents

By Ken Robbins Lead Gen. CPA. CPL. Per Inquiry. Performance marketing. Affiliate marketing. Co-Reg. These are all terms that describe pay-for-performance marketing relationships — where you pay third party companies for each lead they send you. They drive significant

By Nicole Etter Knowing how to use the tools a brokerage provides is “so important,” says Scott Curcio of Coldwell Banker. Not taking advantage of this can mean agents are missing out on lead generation tools that provide quality

Everyone wants to know: what’s the bottom line for this year, and what will happen next year? The data we’ve seen for 2011 is positive – albeit ever so slightly – which we think means, at the very least,

Nicole Fabiano Founder and Lead Negotiator, Home Solutions, Inc., A Full Service Short Sale Company Do you see the amount of REOs/foreclosures increasing, decreasing or stabilizing in 2012? Increasing. Defaults are still happening at all-time highs, and until shadow inventory

Paul Martis Co-Chair MORe Commercial Investment Committee, Broker, Coldwell Banker Residential Brokerage What issues should agents focus on the most in 2012? How will MORe help them do this? Technology and their CORE – competencies, organization, resources and evaluation. MORe

Steve Stapleton Senior Vice President, Mortgage Services III What loans do you think will be most popular next year? How will FHA change in popularity? FHA will continue to be a viable option for many homebuyers and refinancers. Although rates

Janet Owen Agent, Prudential Rubloff Do you think the inventory of luxury properties on the market will increase, decrease or stay the same? Our inventory and absorption rate in the luxury market has improved significantly over last year. As the

Dan McLean President, MCL Companies What financing options should developers offer? Financing has not been as much a problem as people’s attitude to when values are going to increase. What should developers focus on to strengthen their businesses next year? They

Bobbie O’Reilly Broker/Owner, Weichert, Realtors-McKee Real Estate Do you think homebuyer confidence will increase, decrease or stay the same? Homebuyer confidence will probably stay the same. I firmly believe that until the election of November 2012 occurs, confidence in the