By Kristi Waterworth Most top-producing Realtors, when asked for the secret to their success, might name off a half dozen customer-centric business practices and talk about how they built their career in little steps. Few will credit a $1

By Dan Provost The October 2011 issue of Realtor Magazine reported that in September, Realtor.com had more than 50 million visits. During that same month, Zillow.com saw more than 28 million visits while Trulia.com had more than 21 million

The following report shows websites for the industry ‘Business and Finance – Real Estate’, ranked by Visits for the week ending

By Megan Oster Lori Cromie of Residential Real Estate Services has consistently been a top seller for her office – so when she received zero sales from advertising on Realtor.com for years, she knew there was a problem with

Everybody’s marketing budget is different – what should you be spending yours on to get the most ROI? Marketing Manager Chris Haran gave his opinion as to which website’s offerings are the best deals for different

By Dan Provost The federal government remains one of the biggest instigators of change in the mortgage-lending business. Consider the changes that have hit the mortgage industry since 2008: the Home Affordable Modification Program and Home Affordable Refinance Programs

By Megan Oster The 2012 elections may not begin until November, but Democratic and Republican nominees are already debating two radically different views on what government policy should be for the housing market, with ideas on the Federal Reserve,

A 10.01 percent down payment on a jumbo home loan with no private mortgage insurance required – sound far-fetched for your clients?  Not if they’re doctors who completed their residency within the last three years or medical school residents

By Peter Ricci The Dodd-Frank Wall Street Reform and Consumer Protection Act is a sweeping piece of legislation, a 2,300-page document that attempts to encompass nearly every facet of the financial sector. Originally passed in the summer of 2010,

By Dan Provost Lead quality has a direct impact on return on investment for an agent’s marketing efforts and budgets, and with new lead generating strategies – partnering with other websites, third-party vendors, utilizing social media sites, QR codes

The promise of leads can lure an agent from one brokerage to another, but to compare leads per month from one brokerage to the next can be tricky; different brokerages use different lead systems and distribute leads to agents

By Ken Robbins Lead Gen. CPA. CPL. Per Inquiry. Performance marketing. Affiliate marketing. Co-Reg. These are all terms that describe pay-for-performance marketing relationships — where you pay third party companies for each lead they send you. They drive significant

By Nicole Etter Knowing how to use the tools a brokerage provides is “so important,” says Scott Curcio of Coldwell Banker. Not taking advantage of this can mean agents are missing out on lead generation tools that provide quality

Everyone wants to know: what’s the bottom line for this year, and what will happen next year? The data we’ve seen for 2011 is positive – albeit ever so slightly – which we think means, at the very least,

Nicole Fabiano Founder and Lead Negotiator, Home Solutions, Inc., A Full Service Short Sale Company Do you see the amount of REOs/foreclosures increasing, decreasing or stabilizing in 2012? Increasing. Defaults are still happening at all-time highs, and until shadow inventory

Paul Martis Co-Chair MORe Commercial Investment Committee, Broker, Coldwell Banker Residential Brokerage What issues should agents focus on the most in 2012? How will MORe help them do this? Technology and their CORE – competencies, organization, resources and evaluation. MORe