There is no shortage of AI options to help craft listing copy, emails to clients, social media posts and more. Some require registration, and others will cost you, usually with tiered pricing if you want to go beyond the basics.

Editors at Agent Publishing wanted to test a few of the free options with a basic task to see how they fared. The three we chose are some of the most commonly used by real estate agents: ChatGPT, Microsoft Copilot and Google Gemini.

We gave the same prompt to all three: “I’m a residential real estate agent with more than five years’ experience working in Chicago and its suburbs. Write a short email introducing me to potential clients.”

ChatGPT

The good: ChatGPT was the only tool to offer an email subject line, “Your Trusted Partner in Chicago Real Estate.” That was a nice touch. It returned three very usable paragraphs as an intro to clients, especially given that we did not include much detail in our prompt. The copy was clean and professional.

The bad: ChatGPT’s opening line — “I hope this message finds you well!” — is about as generic as it gets and screams SPAM.

Final verdict: ChatGPT’s email is a fine starting point, but we would need to give more specifics in our prompt or add some details to personalize the email before we would consider this client worthy.

Microsoft Copilot

The good: Microsoft Copilot’s email was the most detailed and robust, and it gave an impressive list of four reasons why the client should choose the writer as their real estate partner.

The bad: Copilot committed the same sin as ChatGPT with this tired opener: “I hope this email finds you well!”

Final verdict: This was a persuasive pitch that would need just a few more details to make it ready to send to a potential client.

Google Gemini

The good: Google Gemini was short and direct, with the best opener of the three tools we tested: “Are you looking to buy, sell, or rent a home in the Chicago area?” Nice job getting right to the point. It also provided a template sentence where an agent could fill in details about what they bring to the table and why they love real estate.

The bad: In our prompt, we asked for a short email. This one was too short, at just five sentences.

Final verdict: Points for avoiding a generic greeting, but this one would need more info in the prompt and some details on the back end from the writer to make it ready to launch.