Brittney J. Burton Associate Broker, RE/MAX Premier

What was your most interesting job before going into real estate?
Implementation manager for an outsourcing global recruitment company.

Where did you grow up?
Oak Park, Ill.

Growing up, what did you want to be?
I wanted to be an OBGYN. I am and have always been infatuated with child birth.

What do you do to relax when you’re stressed?
Lights off, candles burning and worship music! It relaxes me, allows me to breathe and think about and reflect on the good that’s happening in my life.

If you could meet any well-known figure (living or not), who would it be and why?
Oprah! Her story, her wisdom, her drive. It’s incredible. Oprah has overcome so much and has achieved a lot. If you heard her story, you’d never think she’d be where she is today. To sit and soak in some of her wisdom would be life-changing.

What is Chicago’s best-kept secret?
Chicago’s best-kept secret is the West Side of Chicago! The properties, their architect, their gems: best-kept secret. I believe more contractors should explore and consider renovating and restoring some of the Greystones in Chicago. The original finishes that are still present are second to none!

What do you love most about the industry?
Meeting new people! In every aspect of the business, whether I’m meeting new clients or other real estate professionals, I’m always meeting new people and I love it. I’m a talker. I love to know others’ stories. I love to help people. So this is right up my alley!

How do you distinguish yourself from the crowd of agents?
I distinguish myself from other agents by being true to myself while also true to my clients. I want every client to feel they are my only client. I hold the client experience very high and want to ensure every client receives the best service ever throughout their real estate journey. I am not money-driven. I am 100% result and customer satisfaction-driven.

What is the most difficult aspect of your job?
The most difficult aspect of my job is working with others who are not as detailed, knowledgeable, professional or integral as me. This goes a very long way for all parties when real estate professionals are aligned with similar standards. But when we’re not, it can be difficult to get the job done. I appreciate agents who display a high level of professionalism and love for the industry. It shows that it’s a key factor in closing transactions.

What’s your best advice for generating new leads?
In today’s time, social media is a KEY to lead generation. 90% of my business comes from Facebook and Instagram. It’s FREE and effective when used properly.

What has been your greatest accomplishment?
Bidding farewell to my corporate America job of eight years in December of 2021 and pursuing real estate full time after selling $6.5 million (in sales volume) in 2021.

What are you binge-watching/reading/listening to lately?
Binge watching: “Power.” Listening to: “Rants & Gems Real Estate Podcast.” Reading: “Dealing With The Tough Stuff: How To Achieve Results From Key Conversations.”

What’s your favorite meal in Chicago?
Favorite meal? That’s hard — everything in Chicago is great! No other city compare — in the world!

Architecturally speaking, what is your favorite building in Chicago?
The Chicago Cultural Center is beautiful.

What’s the weirdest thing that’s ever happened to you on the job?
Weirdest thing, a sign on the door said “Do not let cat out.” Cat — thinking one cat … boy, were we wrong. There was a cat in every corner! SIX CATS IN ONE HOUSE! Lol.

What’s one thing people are surprised to learn about you?
I’m the only child! Most only children are stingy and I’m the complete opposite. I will give you the shirt off my back if you need it. I have a huge heart and I love people so much that I extend my heart to all.

What is your favorite vacation spot and why?
Punta Cana! I love the weather, the people and the food! Always a great time.

In 10 words or less, what is your advice for someone new to the industry?
Do not let anyone tell you what you can’t do!

What’s your favorite real estate iPhone/Android app?
Homesnap is great! I use it daily.

Who are your favorite people to follow on social media?
Quiana Watson, my real estate coach, Carrie McCormick, Oprah and my pastor — John F. Hannah.

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