Rachel Scheid, managing broker at Coldwell Banker

by Chicago Agent

Number of years in real estate: Eight, almost nine!

Describe your look: I live in whites, blacks and grays. I stick to basics and then add color with my earrings (my favorite accessory) or a fun high heel. I wish I could say I’m elegant, but I’m guessing most would describe me as classically professional.

What do you consider a “fashion don’t”? Ill-fitting clothing! I’ve been guilty of this myself, but I have learned that if you’re always having to hike up the waist of your pants or pull at your shirt, you not only feel uncomfortable but you look ridiculous.

What style has come back into fashion that you think shouldn’t have? Basically all of the ’90s

What is a fashion crime you have committed in the past? Oh man, I don’t think you’ll have enough magazine space to highlight my fashion crimes! The biggest one is mismatching blacks. When that light hits you and you’ve got on three or four different kinds of blacks on, it looks like a mess.

Where are your favorite clothing stores or brands? I live for Nordstrom Rack! I like a good bargain. I’ll also stop at almost every local boutique I pass since those are usually unique. I cannot get enough of Ted Baker high heels, and ModCloth is one of my favorite brands.

What fashion accessory do you feel naked without? I love my glasses and have used those to enhance my look as I’ve grown up in the business.

Who is your style icon? Julie Herron, a fellow Realtor and fashion rock star! I’ll never be as cool as her, but I’m trying.

What decade or time period had the best fashion in your opinion? I was born to be in the ’50s. I love the lines and fabrics from that decade.

What’s the most expensive piece of clothing you’ve ever acquired? The suit I bought myself from Nordstrom — I have learned over the years that by spending money on the staples, you can mix and match with other items. I also spend money on shoes because, well, they get you where you need to go!

What item in your closet do you wear the most? The oversized men’s button-up I’m wearing while writing this! I don’t wear it out (unless I’m running errands and won’t be seen) but it’s beyond comfortable and fun to wear. I also wear black turtlenecks to death.

Does your style reflect your personal brand? If so, how? I would say it does! My personal brand is all about being authentically me. When you see me on social media and then in person, I’m the same. You’re not going to find me decked out in name-brand clothing. I believe in spending my money and energy efficiently, so when it comes to fashion I’m going to support local, buy smart, be comfortable, and rely on my sparkling personality to do the rest!

Shoes: Steve Madden; skirt: local boutique Bazar Apparel

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