Coldwell Banker Residential Brokerage announces new president, change in leadership

by Rincey Abraham

NRT LLC announced today that Ayoub Rabah has been named the new president of Coldwell Banker Residential Brokerage, effective Sept. 24. Current president Fran Broude will transition into the newly created role of senior vice president of growth strategies.

As president of Coldwell Banker Residential Brokerage, Ayoub will oversee the daily sales operations and developing in Chicagoland, Northwest Indiana, Southeast Wisconsin and Southwest Michigan. Broude will remain as president in a transitional capacity through the end of the year, and assume her new position on January 1.

Ayoub had previously served as the senior vice president of marketing for Home Partners of America and is a licensed broker in 21 states.

“Ayoub is a proven industry leader who has a strong appreciation for what it takes to drive agent productivity, effective marketing, and has deep knowledge of structuring a business for long-term growth,” Sue Yannaccone, executive vice president of the Eastern Seaboard and Midwest Regions at NRT LLC, said in a statement to Coldwell Banker brokers. “I am more than confident that Ayoub will position this organization to take best advantage of our leadership team to promote rapid growth and untap the great potential in this marketplace.”

“I am unbelievably excited about the opportunity we have in this market and I will also have a more prominent presence in this region as I am passionately focused on strategically strengthening our field leadership team, and the value we deliver to agents,” Yannaccone said. “Together we are ensuring that our agents obtain the business results and best in service that they deserve now and long into the future. I am confident that our team will achieve our mission.”