We always hear about “brokerage-hopping” agents: those who seem willing to pick up and move on as soon as the next opportunity appears. But it isn’t such a simple decision, to move one’s business to a new brokerage, and successfully enticing high-performing agents to one’s office isn’t quite so straightforward, either. In our cover story, we look at the methods by which recruiters approach new talent, the methods agents find persuasive, and how team leaders juggle the demands of selling while growing their team.
We also have the results from our recruiting survey. Local agents told us how they made their choice to move from one brokerage to another, recruiters shared their biggest challenges with us, and we received many other interesting insights. Turn to page 12 to dive into the data.
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