Agent Snapshot: Scott Feirn, United Country Northern Illinois Realty & Auction, DeKalb


Scott Feirn is the managing broker/auctioneer of United Country Northern Illinois Realty & Auction in McHenry, Kane and Boone County

What was your first job in the realty industry? Real estate sales

Where did you grow up? Marengo

Growing up, what did you want to be? An astronaut

What do you do to relax when you’re stressed? Ride my motorcycle

If you could have lunch with a well-known figure (living or not), who would it be and why? Ben Franklin. I think that he would have great insight to various subjects from inventions to politics, and also urban design.

Where is your favorite place to hang out? Sedona, AZ

What do you love most about the industry? That there are new things and challenges daily.

How do you distinguish yourself from the crowd of agents? I have always been an early adopter. Having started in the industry at a time when we had no computers, I have a great appreciation for what we have available to us today. Using tools to assist in delivering a better service experience and marketing trends has been key for me.

What is the most difficult aspect of your job? Having to tell clients disappointing news.

Where do you go to network and meet new clients? I participate in online groups, follow certain industry leaders online, and attend conferences and trade shows. I seek new clients by way of marketing results and asking for referrals when the moment is right.

What has been your greatest accomplishment? Getting up and having success after failure.

What was the last good movie you saw or book you read? “The Conversion Code” by Chris Smith.

Architecturally speaking, what is your favorite building in Chicago? The Wrigley Building

What kind of car do you drive? A minivan

Smartphone or paper? Smartphone

What is your favorite city after Chicago? Sedona, AZ

In 10 words or less, what is your advice for someone new to the industry? Always be learning, think “customer first” and success will be yours.

What’s your favorite real estate iPhone/Android app? Real Property Resource (RPR)

Who are your favorite people to follow on Twitter? Chris Smith and Gary Vaynerchuk

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