Luxury Homes: Selling a Vision of the Future

by Jason Porterfield


Chicago’s luxury market is one of the biggest in the nation, as is only fitting for a city of some 2.7 million people with a large number of high net worth individuals. Chicago has about 282,000 individuals with more than $1 million in investible assets, according to a recent study by the technology and business consulting agency Capgemini.

It’s up to enterprising agents to strategize their marketing to connect those buyers with their luxury listings.

Next: Breaking into the Luxury Scene

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