The Short List: Anna Foley-Henry on Explaining Your Value to Consumers

by Chicago Agent


Anna Foley-Henry is a broker associate with Dream Town Realty

Every week, we ask a real estate professional for their Short List, a collection of tips and recommendations on an essential topic in real estate. This week, we talked with Anna Foley-Henry, a broker associate with Dream Town Realty, on how to explain your value to consumers.

10. Arrange a time and place to meet with your prospective client. Allow enough time so you’re not rushing. Let them know they have your full and undivided attention.

9. Be prepared to answer any questions your client may have about you and the customer services you and your company can provide to them.

8. Be a good listener. Keep it simple. May sure your client understands what you have to say. No one wants to hear someone ramble on and not have a clue what you are talking about.

7. Give the client a list of your services to read and keep.

6. Suggest they call some prior clients for feedback on the customer service you provided them – and ask if they would hire you again as their real estate broker .

5. Show some recent listings that you have sold.

4. Show the client examples of before and after pictures of properties you staged, and explain the importance of preparing a home to sell before it goes on the market. Explain the various options available to stage their home to set it apart from others homes in there market. Making that best first impression matters!

3. Make sure your client knows you are available to talk about any concerns they might have during the listing period.

2. Honesty is the best policy! Say what you mean and mean what you say. Put it in writing and give your client a copy of your customer service promise.

1. Ask your client what they expect from you. If you agree on all the terms and expectations, put it in writing and get to work!

Anna Foley-Henry is a broker associate with Dream Town Realty and a Certified Interior Home Staging Professional. Anna offers home staging to all her sellers to properly prepare their homes to sell, and she loves the business and the challenges it presents.

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