1. Doing it all yourself
Agents who don’t have any type of support (team members, assistants, colleagues or coaches) will ultimately struggle. Top producers recognize early on that they simply couldn’t do it all alone. If you’re feeling roughed up by the market these days, take some time to find support and surround yourself with the right people, those who can help you get on the right path and stay there.
2. Not treating your business like a business
Did you get into real estate for the right reasons? Agents and brokers need to be CEOs of their own business and do all the things a successful CEO does to keep a business in the black. Create a real and thoughtful business plan that allows you to capitalize on your strengths so that you really can reach your true potential.
3. Not focusing on the right things
To be successful, you only need to focus on four words: list, sell, prospect and negotiate. Those are the things that matter most to top-producing agents; focusing more on anything else will keep you a mediocre agent.