Managing Clients Through Communication

by J. Marshall Pearson


Clients measure their real estate experience by the way their agent meets their expectations and manages the process from the first impression to the very last. However, a big complaint from clients is that agents often fail to meet their expectations when it comes to communicating.

The best agents solve this issue by using a communications plan to set expectations and put themselves in control of the process. Chicago Agent interviewed three local agents who use highly effective processes to manage clients, and broke an efficient communications plan down by different stages.

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