What if, at the click of a mouse, you could tell your clients the exact distance from their prospective new home to their work, schools, the train, the grocery store and even the gym? Midwest Real Estate Data announced that Walk Score a program that does exactly that has gone live and is fully integrated with their connectMLS system. Walk Score was successfully launched to nearly 40,000 MRED customers, who now have access to this tool that is experiencing mass adoption around the world.
Walk Score is the only international measure of walkability. With more than 10,000 websites using Walk Score, it generates over four million scores each day.
Walkability is very important to listing agents in promoting the location of properties for sale and to buyers’ agents in finding the appropriate properties for their clients. A Walk Score now appears on every active listing in MRED’s MLS system.
“Part of our mission at MRED is to effectively and conveniently provide products and services to enhance our real estate professionals’ ability to serve the consumer,” said Russ Bergeron, CEO of MRED. “Walk Score has fast become the standard for measuring walkability, and the opportunity to provide the Walk Score and its other benefits within our MLS system was too good to pass up. We couldn’t be more pleased at the reception Walk Score has received from our brokers, agents and appraisers.”
Along with the walk time to virtually anywhere, four metrics are also generated: drive times and estimated annual fuel cost; public transit options and time frames; walk and bike time; and all of these with routes displayed on a map.
“I love this new addition to our listings,” said Corinne Guest of Royal Advocate Realty in Barrington. “It’s not surprising that Internet savvy buyers want as much information about a property as they can get, including how easy it will be to walk to the local stores, train station or nightlife. Now it’s available at the click of a button, in an easy to understand number format.”
“I have been including Walk Score in the marketing of my listings and directing my clients to the site for a while now,” said Andrea Geller of Coldwell Banker Residential in Chicago. “Walk Score is the best site for neighborhood information, especially in an urban area. The partnership between Walk Score and MRED removes the necessity to go outside the listing to obtain the neighborhood information the consumer is expecting. This addition to MRED is another example of how our regional MLS is striving to provide the real estate professional and our customers one stop/click service.”