"The Thing" helps professionals better serve their clients.

Midwest Real Estate Data (MRED) launched an interactive market analytics tool last week called “The Thing.”

The Thing uses MRED’s property database to create charts about local housing trends that are tailored to the customer’s needs. With just a few clicks of a mouse, users can view the market from almost any perspective, such as the median sales price of a four-bedroom short sale in a specific city or the average number of days condominiums are on the market in a specific neighborhood.

“I love the Thing,” said Linda Corcoran of Prudential American Homes in Western Springs, Ill. “The graphs are impressive and make it easy for clients to understand market trends.”

Over 45,000 charts were requested Sept. 13, the day the Thing debuted, and since then it has been supplying as many as 200 per minute.

“It is a thrill to be providing MRED with the tools necessary to create an organized solution for a complex and varied local housing market,” said Jeff Allen, director of research at 10K Research and Marketing, the company that developed the Thing. “If subscribers are flocking to the Thing and are finding it easy or even fun to use, then we’re doing our job.”

“We are thrilled our real estate professionals have embraced the Thing and recognize the importance of having a deep understanding of the local housing marketplace,” said MRED’s chief executive officer, Russ Bergeron. “Our brokers and agents are now able to communicate information about their markets in an understandable way that is tailored to their own buyers and sellers. This is a market analytics tool that will help our customers do more business.”