An Inside Look at the SRES Designation

by Chicago Agent

Debra DefrancescoBy Debra DeFrancesco

A few years ago, after seeing the repeated need for additional knowledge in counseling my senior clients and their families, I joined an elite group of more than 16,000 real estate professionals in North American who have earned the SRES designation.

After successfully completing a comprehensive course, I am now more knowledgeable in understanding the needs, considerations and goals of real estate buyers and sellers aged 50 and older. It has also opened the doors to building an expansive network of senior specialists, such as estate planners, CPAs and eldercare attorneys serving this demographic. My business success has been in finding my passion in actively working this market segment locally, as well as referral business across the country as my clients embrace the next chapter of life.

The SRES designation became an official member of the National Association of Realtors family of designations in 2007, though it was originally developed by the Senior Advantage Real Estate Council in 1997. The mission of the SRES Council is to promote member success by providing high-quality training and tools necessary to position the SRES designee as the trusted real estate resource for the 50+ market.

You can receive further information at the SRES Web site, seniorsrealestate.com.

Debra DeFrancesco brings more than 25 years of sales and marketing experience to her profession utilizing a variety of skill sets. She is the current president of the Illinois West Suburban Chapter of the Women’s Council of Realtors, as well as the Marketing Chair and a member of the Strategic Planning Committee for the Illinois State Chapter. She can be reached at Debra.DeFrancesco@cbexchange.com.

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