Akos Straub, CRF Marketing

Koenig & Strey GMAC Real Estate
What was your first job in the realty industry?
I worked for a successful, mid-size real estate law firm.

Who inspires you?
Brian Buffini of Buffini & Company

What is your favorite free-time activity?
Travel and golf

How did you learn the business?
My family has been investing in real estate for a long time.

What was your most difficult sale, and how did you succeed?
A seller had a bad experience selling his home on his own for nine months. He was then robbed during an open house. A friend of his referred me and I showed him my aggressive marketing plan, which did not involve any open houses. I told him that all buyers should be pre-qualified 100 percent. We listed his home and sold it in two months.

What is the most difficult aspect of your job?
The most difficult, but probably the most important, aspect of my job is truly taking the time to educate, listen and understand my clients.

Where do you go to network and meet new clients?
My business is almost all referral-based. I enjoy meeting new people through friends and clients.

What has been your greatest accomplishment?
I have concentrated my attention on one specific real estate area: the South Loop. I communicate with people well and am constantly looking to use advancing technology to stay ahead of the rest. I strive to think outside the box. I have a great reputation in the business among my clients and peers.

What was the last good movie you saw or book you read?
“I Am Legend”

What is your favorite restaurant?
My favorite restaurant is OPERA; a contemporary Chinese restaurant that features amazing food and an awesome atmosphere.

Architecturally speaking, what is your favorite building in Chicago?
The Terrazio on Wabash Avenue (1935 S. Wabash Ave.) is my favorite. It’s a new construction for delivery in fall 2009.

What kind of car do you drive?
Audi A6

BlackBerry, Palm or paper?

What is your favorite city after Chicago?
South Beach, Fla.

What is your personal motto?
Work hard and play harder.

In 10 words or less, what is your advice for someone new to the industry?
Ask for referrals before, during and after each transaction. Referrals are the key to success!

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