For 11 years, transparency, candor and the ability to solve complex borrower problems have been the hallmarks of Hani Ali’s approach to mortgage lending. Consistently ranked among the top loan originators in the country, Ali leveraged his finance education to launch a successful career in the mortgage industry after graduate school.

“I have a strong understanding of products and guidelines,” he explains of his aptitude for the business. “As the market evolves, new financial products emerge to assist borrowers. Being aware of what consumers need enables me to offer a variety of options. I frequently receive calls from clients who have been denied by other banks, and we manage to close their loans in as quick as eight days.”

Because of his extensive knowledge, Ali can quickly identify a client’s financial challenges so that he can tailor a solution to their unique needs. Though discussing challenges can be difficult, Ali has found that having those up-front discussions leads to a better customer relationship, which results in more successful loan closures. “I’m very transparent about the process and talk about the uncomfortable things that many lenders do not want to talk about,” he says.

Ali comments that it’s not uncommon to hear clients say that he has made the borrowing experience wonderful, easy and fast. “My ability to close loans rapidly demonstrates my commitment to exceptional service and efficiency, making me a preferred choice for borrowers who have faced challenges elsewhere,” he declares.

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