When Kati Spaniak started her business 10 years ago, her goal was to become the No. 1 agent in Northbrook. By focusing on becoming known, liked and trusted in the community, she grew her business quickly and became the natural choice for residents ready to make a move.

Spaniak, team leader and real estate coach with The Spaniak Team at eXp Realty, serves buyers and sellers in the North Shore, with an emphasis on her lifelong home of Northbrook. Clients love that someone from The Spaniak Team is accessible at all times, providing the highest level of customer service. To ensure the transaction runs as smoothly as possible, agents on the opposite side of the transaction receive the same level of care.

Aware that the wrong decision could cost clients hundreds of thousands of dollars, Spaniak is always honest about the market, pricing and what she thinks about the home a client is buying or selling. “Many agents try to sugar coat it,” says Spaniak. “I try to give information in a way that will help my clients come to the ‘best’ conclusion in regard to their home search or sale.”

Spaniak shares her hard-earned wisdom with other agents in her book, “How to Build a Rock Star Real Estate Team Without Going Crazy,” and by teaching. For the past three years, she has taught classes to eXp agents across the country on topics ranging from “Succeeding at Open Houses” to “Never Paying for a Lead Again” to “Becoming Local Famous” and “Building a Real Estate Team.” Of the brokerage’s 82,000 agents, she is recipient of the 2021 Icon Instructor of the Year award.

President-elect of the North Shore Barrington Association of REALTORS®, Spaniak has served on its board of directors for the past three years. One of her goals for the upcoming term is to promote collaboration between agents and brokerages so they build each other up rather than acting like competitors.