The No. 1 agent at Coldwell Banker Highland Park for nearly a decade, Janet Borden has dedicated over 30 years to the real estate industry, successfully navigating clients through the market during its many ups and downs. Borden, herself a longtime Highland Park resident, serves both luxury and first-time buyers and sellers in Chicago’s North Shore. She has expertise in new construction and lakefront properties and a passion for midcentury and historic homes. “Real estate has been my entire career,” says Borden, adding that she takes great pride in representing her clients’ best interests.
Borden’s business is almost entirely by referral, and she often assists clients in a second, third and even fourth transaction, skillfully acting as educator and negotiator. “I teach them about the current market and let them know what to expect so they can make informed decisions,” she says. Borden’s clients also love her innovative marketing, which boosts sales using everything from paid, targeted social media posts to wine bottle labels featuring property photos. Clients say she lives up to her tag line, “Jan Can.”
Borden is a Real Estate Negotiation Expert and part of Coldwell Banker’s Global Luxury program. Throughout her career, she’s received numerous accolades, including the Coldwell Banker International President’s Elite designation and Chicago magazine’s Five Star Professional award. In 2019 she ranked as the No. 1 agent in Highland Park for both dollar volume and number of units sold. “I work from a place of ‘yes’ and always try to achieve what my clients desire,” she says of her strategy for success.
Borden supports the Southern Poverty Law Center and does hands-on work for Habitat for Humanity and the Ronald McDonald House through the Coldwell Banker Charitable Foundation.
Borden loves a challenge and has hiked the Inca Trail to Machu Picchu and rafted the Grand Canyon. Her family is her driving force, and she finds a work-life balance to be the key to success.