Zillow, Realtor.com join forces for Preview listing data share

by Emily Marek

Zillow and Realtor.com are joining forces to share Zillow Preview listings between the two sites.

Zillow Preview listings will be available on Realtor.com as early as this summer, the two companies announced.

Realtor.com, notably, is the listing platform of the National Association of REALTORS®.

“The real estate market works best when every buyer has access to the same information— nothing hidden, nothing reserved for a select few. That’s Zillow’s core belief,” CEO Jeremy Wacksman said in a press release. “Zillow and Realtor.com both are committed to the same principle: sellers deserve maximum exposure from day one, and buyers deserve visibility into every home available to them. With this collaboration we’re not just expanding reach, we’re creating true seller choice while setting a new industry standard for what transparency in real estate actually looks like.”

Realtor.com CEO Damian Eales echoed that sentiment.

“For 30 years, Realtor.com has acted in the interests of the open marketplace, ensuring sellers free and ubiquitous promotion of their property and ensuring buyers can find any home, with nothing more than an internet connection,” Eales said. “Our preference is that all listings, including early marketing listings, flow through the MLS and reach with the widest possible audience for the benefit of both sellers and buyers. But where MLSs don’t yet offer a Coming Soon status, or where brokers choose to syndicate their preview listings directly, we have a responsibility to display those listings as broadly as possible.”

Zillow Preview recently surpassed 60 brokerage partners. The early listing option is available in all states except New York, where the local MLS is “exploring a tailored offering,” Zillow said.

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