Simply announcing your open house in the MLS and putting up an “Open House” sign the day of the event won’t magically attract qualified leads. Top-level agents must use sophisticated marketing efforts to make the most of every open

High-quality photographs are at the heart of any property’s marketing plan. Listings with professional quality photos attract 90 percent more leads. Great photography will also help buyers make an emotional attachment to the property. Conversely, poor photography can lower

Debbie Glickman, a broker associate and Certified Negotiation Expert (CNE) for Baird & Warner Highland Park, is proud to be a lifelong North Shore resident. Along with her area expertise, she brings over 20 years of marketing and sales

Background: Sam Sharp was the fourth-highest producer at Guaranteed Rate in 2017, funding more than $178 million. In this interview, Sharp outlines his secrets to success as a mortgage lender in Chicago and explains how he can help agents

One of the biggest challenges in a real estate agent’s business is converting a lead into a real estate closing. Every real estate agent has the ability to successfully work leads and close deals. When you receive a lead

High-quality photographs are at the heart of any property’s marketing plan. Listings with professional quality photos attract 90 percent more leads. Great photography will also help buyers make an emotional attachment to the property. Conversely, poor photography can lower

The recently-enacted tax law changes are substantial, and are already greatly affecting all areas of industry, real estate included. Briefly … For the Residential Market: The mortgage interest deduction has been lowered. State and local tax deductions, which include

THE BENEFITS OF WORKING FOR A BOUTIQUE BROKERAGE MORE INDIVIDUAL ATTENTION Many times in larger companies, agents feel lost in the crowd. A boutique brokerage offers more individualized attention and more accessibility to coaching, training and advice. For example,

According to realtor.com, it’s proven that staging has the potential to increase a listing’s selling price by 20%. The only downfall is traditional staging comes with a significant price tag. A staging consultation alone can cost between $300 to

The internet … email … scanning and digital document retention … online records. These and so many other technological advances from the past 25 years have more than just changed the practice of law; they have demanded the development

Real estate investors and developers are often well versed in assessing properties, analyzing cap rates, zoning issues, property tax concerns and other matters related to real estate due diligence. Yet they often overlook, or give little importance to, the

Graduating from a real estate licensing course is extremely exciting, but the task of finding the right brokerage, starting your career, and learning the next steps can be daunting. Having been there myself, and now coaching and training many

This week thousands of REALTORS® will descend into Chicago for NAR’s REALTORS® Conference & Expo. This event offers countless opportunities for you to improve your business, grow as a volunteer in the association and build your network of referral

“A goal without a PLAN is just a wish”. Remember our key word “plan” for a second. We have all heard someone say “write down your goals and you will be successful.” What they do not teach you is