Instagram has become an invaluable tool for agents looking to expand their reach and generate client leads.

Coach Ella Blaine, who is a real estate coach and founder of Real Estate Ladies Rock FB group, offered tips on how to achieve the goal of closing 50 deals annually and go even further in her webinar at the 2020 Realtors Conference and Expo.

A new report by the Consumer Federation of America reveals that referral fees paid by real estate agents result in higher commission rates and reduced customer service.

We asked Chicagoland brokers everything they know about lead generation technology in this issue’s survey.

“From the perspective of agents, brokerages and venture capitalist firms alike, our cover story discusses which tools agents should use on a day-to-day basis, as well as how tech companies decide to leverage investments.”

Chicago Cityscape, an online information portal, provides a laser focus on data that gives brokers a strategic advantage, according to founder Steve Vance.

See what local real estate experts have to say about how Yelp reviews have benefited their business.

The Chicago chapter of the National Association of Hispanic Real Estate Professionals brought together three high-performing brokers, all of whom made the association’s Top 250 list, to offer thoughts on succeeding despite the crisis in a webinar.

A new report conducted by Agent Publishing digs into how real estate brokers, teams and brokerages use CRMs; which tools they use; and how they feel about the CRM they’re using today.

Agents can move the ball forward with these tips on what to tell clients in unprecedented times.

Real estate portals and iBuyers are changing the way they operate in the short term to cope with the chaos created by the coronavirus pandemic. But the entire lead generation system might be in for an overhaul, according to real estate analyst Mike DelPrete.

While client outreach is much easier in “set it and forget it mode,” it’s important to check in on your systems to make sure they’re functioning properly. Here’s how.

It’s time to start thinking about your goals for 2020. Here are a few dos and don’ts to keep in mind as you set your course for the next year.

A guide from the social media giant offers insights on digital marketing strategies for agents.

In real estate, networking can be the catalyst to getting more involved in the community, building lasting relationships and hopefully increasing your referrals. Learn how to capitalize on events to move your business forward.

Now is not the time to ditch old-fashioned methods of generating leads in favor of online services. In fact, industry professionals value offline options much more than Web-based options, according to the results of a recent Imprev Thought Leader