Improving Your Business

Stories, articles and advice aimed at improving your business

Man’s Best Friend May Be Costly When Selling A Home

By Phoebe Chongchua As beloved as pets may be to sellers they can be a detriment to the sale of a home. One of the main reasons has to do with how convenient it is for buyers to see

Green Made Easy: 10 Paths to a Green Home

By Angelo Surmelis The idea of living green seems to be all around us, and the movement is getting stronger every day. With awareness comes the question of how much is enough – or is it ever enough? Is

Seven Easy Ways to Create a Green Office

By Jake Swenson Americans are becoming more environmentally conscious, and many businesses, from home offices to large corporations, are also taking steps to help the environment. They’re finding that “going green” not only helps the planet, but it can

Green: It’s the New Gold

By Patricia Gerlach Green is no longer just a familiar blip on the color wheel showing what happens when yellow is smeared on blue, instead it now represents an emerging American lifestyle. Look around. You’ll see it in the

Green Made Easy: 10 Paths to a Green Home

By Angelo Surmelis The idea of living green seems to be all around us, and the movement is getting stronger every day. With awareness comes the question of how much is enough – or is it ever enough? Is

Seven Easy Ways to Create a Green Office

By Jake Swenson Americans are becoming more environmentally conscious, and many businesses, from home offices to large corporations, are also taking steps to help the environment. They’re finding that “going green” not only helps the planet, but it can

Green: It’s the New Gold

By Patricia Gerlach Green is no longer just a familiar blip on the color wheel showing what happens when yellow is smeared on blue, instead it now represents an emerging American lifestyle. Look around. You’ll see it in the

Add Podcasting to Your Real Estate Blog

By Nicole Nicolay Podcasting is simply a way of distributing digital media over the Internet using RSS. And for real estate agents who are looking for that next social medium to boost their blog success, perhaps podcasting is just

How Busy Agents Can Get More Business

By Brian Hilliard One of the biggest challenges I see facing agents is not having a clear idea as to who their prospects are. Ask any agent what their typical prospect looks like and most will give an answer

Set the Stage for a Sale

By Craig Schiller Last summer a new trend with home sellers began that Realtors might find intriguing. When it came to selling their homes, more and more sellers took a proactive marketing initiative and hired a home stager prior

How Busy Agents Can Get More Business

By Brian Hilliard One of the biggest challenges I see facing agents is not having a clear idea as to who their prospects are. Ask any agent what their typical prospect looks like and most will give an answer

Six Keys to International Success

By Christian Kawas Today, many buyers are more open to hearing about overseas investments, rather than only hearing about what the U.S. has to offer. One reason for this is that domestically, potential investors are oversaturated with options and

Giving Second Homes the Old College Try

By Martin Walsh College costs are continuing to rise, much to the frustration of parents everywhere. In order to combat some of these increases, families are getting creative about their housing options by purchasing a second home as housing

Giving Second Homes the Old College Try

By Martin Walsh College costs are continuing to rise, much to the frustration of parents everywhere. In order to combat some of these increases, families are getting creative about their housing options by purchasing a second home as housing

Attorneys and Short Sales

By Michael Gunderson For many real estate professionals, short sales are becoming increasingly common transactions, more so than they have ever been before. The nature of the current real estate market, as well as the alarmingly high number of

Improving Your Business: Print Ads Still Alive and Kicking

By Mark Pullinger Every gathering of real estate marketers these days seems to start with the same question: “Are you guys still doing print?” Statistics from the National Association of Realtors tell us that when it comes to finding

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