The Institute of Luxury Home Marketing (ILHM) has so many tools that can help luxury agents. One valuable tool is the weekly ILHM National Luxury Market Report. I recently spoke with an ILHM member who was using this report

We often hear the term “Search Engine Optimization,” but what real estate terms should agents actually optimize on their websites? Alyssa Mattero explains. Choosing the right keywords to target on your website can be tricky. You have to get

It can be difficult for renters to find a residence for them and their pets, but a select number of cities – Chicago included – are quite pet-friendly! Americans are a diverse bunch, with numerous views on religion, politics

A new study by Pfizer Canada has uncovered the true cost of smoking – its monetary damages to your real estate listings! Anti-smoking campaigns typically focus on the negative health effects of tobacco, but a new study by Pfizer

Inevitably, there will be some aspect of one’s living arrangements to regret, but how do the regrets of owners and renters compare? It’s the most unfortunate of situations – a consumer spends the time researching a home purchase or

The agent/lender relationship is a darned important one, and a new survey highlights just how influential agents are in the creation of that relationship. The relationship between agent and lender is one of the more integral in real estate,

The 2014 Obama budget has been garnering plenty of attention from the press, but how could it affect your residential real estate business? Well, it’s that time of the year! Oh yes, the nation’s capitol has begun the early

Marketing on YouTube can be a valuable venture for real estate agents, but there are three essentials truths about the platform that all agents must know. YouTube is one massive Internet platform. With 800 million unique users a month

What principles should you keep in mind when negotiating for your clients? Christine Groves of Coldwell Banker in Wheaton explains. With a busy market with multiple offers and low inventory, it is our job as agents to present our

It’s always a tricky task, cleverly allocating where your ad dollars should go, but a new study on advertising trends offers some stern guidance. Advertising is normally one of the largest expenses that real estate agents accrue in their

When you own a bookstore, you want your shelves to be filled with good books – just like agents should always have good listings, explains Craig Witt of EXIT Realty. I want you to pretend you are in small

How do you freshen up your residence for potential buyers, with the spring homebuying season approaching? David Cieslak of Signature Staging explains. With winter officially over (on the calendar), now is a great time to open up those windows

Facebook offers businesses many marketing tools, but is its latest initiative, “promoted posts,” worth your marketing dollars? Marketing in real estate is all about utilizing different channels in unique ways, and it’s no mystery that Facebook is among the

The ‘Top Producer’ status is the sacred cow of real estate, but are there downsides to the distinction? The “Top Producer” label is one that quite a few real estate agents aspire to, and for good reason – you

Keeping your focus can be a Herculean task sometimes, but we’ve got three tips to help you lead a clear-minded, centered business. Imagine, if you will, a most common of scenarios in the real estate life: you’re browsing the

It’s a Realtor’s nightmare: after closing, it becomes apparent that zoning regulations won’t let your client complete the home renovation of her dreams. The reality is, Realtors are obligated to know municipal regulations concerning real estate and stay on top