By Mark Pullinger Every gathering of real estate marketers these days seems to start with the same question: “Are you guys still doing print?” Statistics from the National Association of Realtors tell us that when it comes to finding

By Brenda Bence When you hear the words personal branding, do you think, “That’s for people who are into how they dress,” or “That’s for people who are into self-promotion?” Unfortunately, those are just two of the myths that

By Michael Lerner My business is U.S. real estate, so the recent reports of solid earnings by U.S. corporations with substantial international revenues, like IBM, Google and Coca-Cola, would not seem to apply. But, in fact, the foreign sector

By Benjamin Wayne It’s no secret that video helps sell real estate. Virtual tours and video walkthroughs have long been an effective, though expensive, tool for real estate professionals. However, production costs, turnaround times and logistic complexity have historically

Understanding Fractionals By Mark Chesney The Chicago Tribune recently ran an article advocating agent partnering and creating “boutique teams” as a way to boost profits in the current down market. While the concept is great for aggressive, senior agents,

By Kaira Sturdivant Rouda You’ve heard it before, but I’m going to tell you again: Real estate is no longer about you, the real estate agent, it’s now about the consumer. It’s time to take a hard look at

By Ric Cox We’ve addressed the topic of blogs a few times in Chicago Agent, but this time we’re starting from scratch and showing our readers the basics. Author Ric Cox told us that in one hour he started