When it comes to listing presentations, you should utilize both classic and technologically advanced methods to woo potential sellers, explains Christina Groves of Coldwell Banker. So you have just made an appointment to meet with a potential seller and

If you had to describe the current state of the market to new buyers in just four words, how would you do it? My best guess – “here today, gone tomorrow.” Agents are finally finding their buyers responding quickly to homes

Gloria Valvasori with Better Homes & Gardens is 67 years old, raising three grandchildren, a full-time Realtor and a whiz at SEO and social media marketing! Now before you say she must have been a computer geek all along,

M-commerce, or commerce via mobile devices, is the future of business in America, and a new eMarketer survey hammers home that fact. M-commerce, short hand for shopping via mobile devices, used to be a fledgling component of the American

While Facebook may dominate in terms of number of users, Pinterest wins the battle when it comes to converting online pins into real life sales. According to Bizrate, 69 percent of online consumers have purchased an item they found

It can be difficult for renters to find a residence for them and their pets, but a select number of cities – Chicago included – are quite pet-friendly! Americans are a diverse bunch, with numerous views on religion, politics

Marketing on YouTube can be a valuable venture for real estate agents, but there are three essentials truths about the platform that all agents must know. YouTube is one massive Internet platform. With 800 million unique users a month

Facebook offers businesses many marketing tools, but is its latest initiative, “promoted posts,” worth your marketing dollars? Marketing in real estate is all about utilizing different channels in unique ways, and it’s no mystery that Facebook is among the

Find out how people search for real estate agents on Google and other search engines. It’s no secret that people are searching for real estate agents online. They pull up Google on a laptop, iPad or cell phone and

If you’ve been following along with my monthly blogs, your social media program should be coming together nicely. You’ve learned about the importance of blogging, Facebook, Twitter and even YouTube. However, while those are the big four, you shouldn’t

Today’s agent needs to stay aware of technological developments now more than ever – regularly browsing Chicago Agent magazine’s website, Inman News, The Verge and other similar sites will keep you informed. Some of these sites focus exclusively on how

Twitter, in the right hands, can be a dynamic part of a real estate agents marketing apparatus, but it’s still valuable to know the limitations of the site. We’ve written about Twitter on numerous occasions, and for good reason

According to the National Association of Realtors, homebuyers seek video when shopping for their new place because it allows them to find out more about a community, tour the inside of a home, compare features and understand specific features

The real estate wing of the World Wide Web is an increasingly competitive slice of cyberspace, with some of the Internet’s most popular websites fighting for agents, brokers and, of course, Internet home shoppers. But of the many real

Great real estate photography, as we’ve covered before, has numerous benefits: a professional presentation, a more complete look at your property’s merits and a telling sign of your commitment to selling the

Technology is an important part of keeping up in today’s business climate, but Bruno Foucault argues that it is more than just owning the most expensive, shiny, newest gadget, but rather, knowing how to squeeze efficiency out of tech