Editor's Note

As we return to normal…

Our August issue highlights some of the finer points of the market, with top agents across Chicagoland offering their take on how things have changed in our semi-post pandemic environment.

Brand recognition is the name of the game

Perception is reality. It’s a bit of conventional wisdom that goes only so far in the real estate business.

A brave new world of real estate tech

In this issue, we speak with some of the top Chicagoland brokers to find out what tech they’re using now, what they think they’ll keep from the era of social distancing and what’s likely to fall by the wayside.

Movin’ on up: Are you ready to break into the luxury market?

This month’s issue digs deeper into the luxury market with tips from some of the Chicago area’s most successful players in the field. They tell us what the last year has been like for luxury brokers, how those deals look in the city compared to the suburbs, what they anticipate moving forward and much more.

Who are we now?

Our annual survey of agents on salaries, brokerages, business practices, industry trends and more reflects a market like no one has ever seen.

An epic moment for mortgage lenders

“The drop in rates not only opened up the market at a time when buyers are more inclined to wait for the economy to improve, but it also freed up spending for a lot of homeowners who didn’t anticipate this sudden influx of cash.”

Top Producers & Real Data

In this issue, you’ll get a look at the agents who, above all the odds and hardships of 2020, came out on top.

Business planning 2021

“In this issue, we rounded up strategies from three Chicagoland real estate agents who are personal experts in business planning, and who other agents in their respective offices turn to.”

Looking into the crystal ball

And in looking ahead to 2021, we’ve asked the Chicagoland real estate experts about their expert predictions — from a new presidency to COVID-19 (hopefully) being contained, what can buyers and sellers expect?

Managing Brokers: Leading Offices Through COVID-19

In this issue, we asked three managing brokers what it means to be a leader in 2020.

Giving Back

In this issue, you’ll get to learn about just a few of the many wonderful charities and organizations within the Chicagoland community that agents support.

Much deserved recognition

“In 10 days of voting, we received a record-breaking 65,000 votes cast, and every single finalist, and winner, should be proud of their hard work, accomplishments and determination throughout this year. In short, we all deserve a pat on the back.” — Lauren Green, Broker, Main Street Real Estate Group

Strong New Agents

“For our cover story, we heard from three rookie agents who gave us insight into their backgrounds, how they came to be agents, and the challenges — and opportunities — that being a rookie agent in 2020 hold.”

Raising the bar

“The bar must be constantly raised, and that begins with setting client expectations and stressing the value of the partnership between the agent and the client.”

Talking About Tech

“From the perspective of agents, brokerages and venture capitalist firms alike, our cover story discusses which tools agents should use on a day-to-day basis, as well as how tech companies decide to leverage investments.”

Time for adaptation

“Creating new housing has become more expensive over the past few decades, with costs for land, labor, materials and regulatory compliance continually rising.”

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