Editor's Note

Chicagoland agents tell us in this month’s issue that irrespective of which tactics you choose, when it comes to marketing your business, be prepared to step out of your comfort zone.

The best real estate tech stack doesn’t truly exist because every agent has their own tech needs. That’s why we release our tech-focused issue every year to provide a roadmap on which tech solutions are working for top agents across Chicagoland.

Our expert sources also walk us through some of the more nuanced services high-end buyers are expecting and how those preferences differ between millennial, Gen X and baby-boomer homebuyers. Which neighborhoods are the hottest? We’ve got you covered on that one, too.

Our annual Truth About Agents Survey never fails to reveal long-term trends that we’ve seen over time, as well as market adjustments in response to current events. It’s always a treat to see which statistics we have changed and hear your thoughts on what it all means.

It’s been a wild ride in the mortgage lending industry over the past few years, and while the refi boom has slowed from where it was 12 months ago, the roller coaster continues with record home sales.

We want to congratulate all the top producers who made it into this issue and to all the brokers and other real estate professionals whose commitment to excellence keep the industry thriving year-round.

Real estate professionals are facing many of the same hurdles we’ve seen over the past two years — but that’s not stopping the industry from planning for another record-breaking year.

Our expert panel of Chicagoland brokers, lenders and developers remain vigilant in their commitment to navigating the uncharted waters of a market like no one has ever seen.

It’s one thing to be recognized for excellence by your employer or your clients or your trade association, but when a jury of your peers singles you out for merit, that’s something special.

Not satisfied with your commission split or maybe you feel your brokerage doesn’t offer the right kind of training and tech support? Not a problem. Agents are more empowered now than at any time in history to find a brokerage that meets their needs.

In this issue, we discuss the new-construction market with top Chicagoland developers and real estate brokers to learn their strategies for making these projects a reality.

Meet the industry superstars who shined over the last year and a half and served as an inspiration to their partners and clients.

Our August issue highlights some of the finer points of the market, with top agents across Chicagoland offering their take on how things have changed in our semi-post pandemic environment.

Perception is reality. It’s a bit of conventional wisdom that goes only so far in the real estate business.

In this issue, we speak with some of the top Chicagoland brokers to find out what tech they’re using now, what they think they’ll keep from the era of social distancing and what’s likely to fall by the wayside.

This month’s issue digs deeper into the luxury market with tips from some of the Chicago area’s most successful players in the field. They tell us what the last year has been like for luxury brokers, how those deals look in the city compared to the suburbs, what they anticipate moving forward and much more.