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MRED and the Commitment to Customer Service

By Russ Bergeron Superior customer service is one of the essential standards MRED, Chicagoland’s multiple listing service, has set for itself. A large part of today’s MLS value proposition includes the highest and best support for all of its

Keeping the Deal Together

By Stephanie Sims High-end, luxury clients, and especially celebrity clients, require time and effort – not just in terms of customer service, but to keep a deal from falling through, too. “It is so hard these days to do

Luxury Properties: Price Reductions Per County

For luxury properties (in this case, properties with a sale price of at least $1 million), LeapRE found that DuPage and Lake Counties had the largest percent of properties experiencing reductions, at 41.5 percent and 41.25 percent, respectively; however,

Making Your Website Work for You

By Matt Farrell It seems that, as an industry, agents are so eager to have every tool available, that they might buy what’s being sold without doing their own research to see if it really works. What people interested

How to Succeed in Blogging by Really Trying

By Gary Lucido If you want to read an article about how to develop a killer blog that will quickly deliver numerous phone calls from clients ready to do business with you, then read no further – because I

Four Steps to Building an Effective Online Presence

Rich Rogala, Digital Strategist, Business Development Coach, Coldwell Banker Residential Brokerage  With approximately 90 percent of all potential clients starting their home search online, according to 2011 National Association of Realtors Profile of Home Buyers and Sellers, many real

Pin-Up Your Market Efforts with Pinterest

A content sharing service that allows members to “pin” images, videos and other objects to a virtual pin board, the social media site Pinterest is more than the latest hot fad. According to recent web analysis, it was one

The Enormous Power of Video for Real Estate Agents

By Megan Oster “You do not want your video to look like the Blair Witch Project.” Stephen Schweickart, CEO of VScreen, is referring to one of the seemingly minor mistakes some real estate agents make when filming videos of

Google Gets A Boost

By Peter Ricci Google may be one of the more valuable tech companies in the world, but it is hardly one to rest on its laurels. Every week, it seems, the Mountain View, Calif.-based company is launching a new

Twitter Cheat Sheet
Where to Find a Virtual Assistant

By Peter Ricci Finding a good virtual assistant can be harder than it initially looks. After all, how can you be confident that a remote employee, someone you may never officially meet, will complete many of your organizational tasks

In-Office or Virtual Assistant?

So you have finally decided that you need some help with your real estate business, but one question remains – do you need an in-office assistant or a virtual assistant? Here are some situations to consider when making the

Siri Who? Other Top Tech Virtual Assistants

These can’t manage your social media platforms, but if you’re looking for someone to manage your agenda and help you find files online, try one of these virtual

Can You Handle an Assistant?

Sure, you might need an assistant, but an assistant doesn’t come to you trained and ready, knowing what tasks to do for you off the bat. If you don’t have much spare time to begin with, do you have

Small Wonders

By Stephanie Sims In a country where bigger has been better for so many years, finally, recognition is being given to the little guys. The American Institute of Architects (AIA) Chicago started its first Small Projects Awards last year,

Constructing Success with Agents, One Home at a Time

By Cynthia Gregory In partnerships between homebuilders and agents, trust is essential. This may be why a growing number of Chicago-area builders and developers offer unique Realtor programs that encourage agent participation as well as offer incentives for their

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