Marketing campaigns are extremely important in a difficult market. From understanding the competition, creating a strategy and pinpointing the right mix of methods, learn how to create a marketing campaign that works for you and your properties. 

By Meghan

Industry outsiders might be surprised to learn that even in this struggling economy, second-home purchases are still taking place. And while sales of second homes – whether for investment purposes, vacation homes or future retirement residences – have slowed,

Iris Ade
Broker
Prudential Preferred Properties

With over 25 years of marketing experience under her belt, Iris Ade has spent the last nine in the real estate industry. As a top residential producer from 2005 to 2008, Ade generated over $300 million

WHO’S WHO IN CHICAGOLAND REAL ESTATE Welcome to Chicago Agent magazine’s second annual full-color Who’s Who issue. We’re pleased to present you with 35 of this year’s most powerful industry members, all together in one magazine. 

Inside this issue

There are currently 228 neighborhoods in Chicago, and more seem to be popping up daily. As for the number of suburbs included in the Chicagoland area, there are just too many to count. This is the reason every year

The luxury home market may be diminished in our current economy, but it is by no means gone. Buyers and sellers might not be in a rush to make any decisions, but there are still potential clients out there

As Baby Boomers near retirement age, more and more members of that generation are looking into purchasing a home in an active-adult community. In order to break into this growing facet of the market and reap its benefits, real

Everyone in Hollywood says talent doesn’t matter; it’s all about who you know. While some feel the same about the real estate industry, in truth it takes talent in addition to knowing the right people. But if you’re a

Welcome to Chicago Agent’s Spring New Construction Issue. This season’s listings include tons of single-family homes, condominiums, duplexes, simplexes, homesites, townhomes and almost anything else your clients can imagine. We’ve brought you listings from Douglas to Minooka, and have

No one is going to tell you that 2009 will be an easy year. However, that doesn’t mean this is the time to blame the economy and throw in the towel. There are still plenty of agents out there

By K.K. Snyder It’s a whole new world out there in many sectors in 2009, including that of the mortgage industry and the outlook for the coming year. Still feeling the ripple effects of last year’s unraveling of the

A new year means a fresh start, and 2009 is filled with tons of potential for many in the real estate industry. Take advantage of what the New Year has to offer with business planning and a positive attitude.

For our Best Offices issue, Chicago Agent found the most happening places to work in the Chicagoland area. These real estate offices in both the city and the suburbs have discovered how to be fun and exciting, while still

For our Best Offices issue, Chicago Agent found the most happening places to work in the Chicagoland area. These real estate offices in both the city and the suburbs have discovered how to be fun and exciting, while still

For our Best Offices issue, Chicago Agent found the most happening places to work in the Chicagoland area. These real estate offices in both the city and the suburbs have discovered how to be fun and exciting, while still

The people have spoken, and this is what they have to say: the following 14 companies and projects are the best of the best in the Chicagoland real estate industry. Chicago Agent’s third annual Agents’ Choice Awards survey winners