Real estate sales and marketing platform BoomTown is integrating with the performance management and business intelligence platform Sisu, according to the press release. The integration will let BoomTown CRM users create real-time performance leaderboards and motivational tools for productivity.

“Top-producing agents, teams, and brokers ensure everything is measured, analyzed, and optimized in their businesses, and we noticed many of our clients were finding success leveraging their BoomTown CRM and Sisu’s software,” Grier Allen, CEO and president of BoomTown, said in the press release. “We wanted to make that simpler and more seamless, for them, and help them leverage even deeper insights and tools without the need for duplicate entry, so I couldn’t be more excited about this direct integration that delivers all of that and more.”

The free merging of Sisu’s software to BoomTown CRM clients will allow them to sync leads, transaction data and agent activities. Data is shown on leaderboards, real-time dashboards and sales contests to help pace real estate teams and brokerage goals. Large tasks and complicated transactions are simplified into drag-and-drop task boards. The integration will also automatically provide features such as transactions in Sisu when a lead hits specific categories, bi-directionally synced appointment data and closed transaction data.

“The industry has been asking for a lead-to-close platform since I entered the industry six years ago, and together with BoomTown, we are exactly that,” Brian Charlesworth, founder and CEO of Sisu, said. “Our Growth Automation Software makes managing sales teams and administrative teams seamless, and turns team owners and broker owners into great leaders.”