Local rebrand alert, luxury agent leaves Coldwell Banker and more

by Meg White

Berkshire Hathaway opts for simplified branding

Starting at the beginning of next year, Berkshire Hathaway HomeServices KoenigRubloff Realty Group will become Berkshire Hathaway HomeServices Chicago. The change will affect 25 of the firm’s offices, spread across Illinois, Michigan, Indiana and Wisconsin. 

“This change has been led by our clients and brokers,” President of Brokerage Mark Pasquesi said at an event announcing the change last night at North Side event space Park West. “When homeowners and home buyers talk to us, they call us Berkshire Hathaway. We listened to that. And we want to convey that Berkshire Hathaway HomeServices is who we are, and that the Chicago metro area is where we call home.”

At the corporate level, the city’s moniker is seen as a valuable one. “Chicago is such an important, global market and one of the world’s finest cities,” said Gino Blefari, CEO of HomeServices of America and chairman of Berkshire Hathaway HomeServices, in a press release. “Connecting ‘Berkshire Hathaway HomeServices’ and ‘Chicago,’ backed by this incredibly talented group of real estate professionals, is simply genius to me.”

Luxury agent moving over to BHHS

In other news surrounding Chicago’s Berkshire Hathaway brand, Maria Thanasouras will be joining the company. Thanasouras, who was most recently with Coldwell Banker Global Luxury out of their Lincoln Park Clybourn office and also spent time with @properties, announced earlier this week that she’d be making the move.

Chicago buildings raking in the recognition 

Homebuilders and neighborhood and apartment associations have fallen hard for 727 West Madison. The 45-story luxury apartment building in the West Loop recently won four Key Awards from the Home Builders Association of Greater Chicago, received two CAMME awards from the Chicago Apartment Association and took home the Best New Building award from Friends of Downtown. Developed by Chicago-based partners Fifield Cos. and F&F Realty, Ltd., the tower — which is currently the tallest Chicago building west of the Loop — was designed by FitzGerald Associates Architects, features interiors by Morgante Wilson Architects, and is managed by Bozzuto.

On an international scale, the Council on Tall Buildings and Urban Habitat announced the nominees for their 2020 awards program this week, and two local projects made the grade. NEMA Chicago is up for the organization’s Best Tall Building award for structures between 200 and 299 meters, and LondonHouse Chicago is on the list for the group’s Renovation Award. Winners will be determined at an event this coming April in Chicago.

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