Baird & Warner has appointed Jeanette Cutler as its chief marketing officer, where she will lead the company’s strategic marketing, brand, communications and growth programs. 

Most recently, Cutler served as global vice president of brand and capability at Beam Suntory across its portfolio of internationally recognized brands. 

“Jeanette is an accomplished marketing leader with expertise in brand strategy, communications and operations that will be a tremendous asset as we continue to grow and innovate,” said Steve Baird, president and CEO of Baird & Warner. “She has a proven track record of building brands, driving business results and creating connections that resonate with consumers. While her depth of experience comes from outside the real estate industry, that perspective is exactly what makes this appointment so exciting and is an example of how the best ideas often come from looking beyond traditional boundaries.” 

Cutler said, “Baird & Warner occupies a unique position as Chicago’s premier independent real estate brokerage. I was drawn to the company’s culture of independence and focus on agent-first support through innovation to create better experiences and outcomes for agents and consumers. I’m ready to build on that momentum as Baird & Warner continues to attract high-caliber talent and strengthen its connection to the communities it serves. Baird & Warner’s legacy of Chicago-based leadership, stewardship and family ownership has endured for six generations, and I look forward to being part of its next chapter.”