New tech role and returning broker for B&W; Fifield announces 7 promotions and a new hire

by Meg White

New tech role and returning broker for B&W; Fifield announces 7 promotions and a new hire

B&W creates senior tech role

Baird & Warner brought on its first senior vice president of technology this week, Federico Masias. The SVP came to the firm from outside of the real estate market, most recently working as senior director of business relationship management, digital marketing commerce and merchandising systems for Rosemont, Ill.-based US Foods.

“We are excited to add Federico’s expertise in technology to our talented and growing team, and further solidify Baird & Warner’s reputation as an innovative leader delivering best-in-class solutions to both our agents and the consumers they serve,” said Jennifer Alter Warden, chief operating officer and executive vice president of Baird & Warner, in a press release.

The firm couched the new role among other technology investments, such as its new consumer-focused platform Buyside, and kvCORE, both rolled out earlier this year. “The Baird & Warner team has wisely identified technology as a critical driver for growing their business – both with agents and consumers,” Masias said. “I look forward to helping to identify new channels and the right proptech that will achieve the firm’s strategic technology goals.”

Broker bounces back from Compass

Northwest suburban agent Denise Curry has returned to Baird & Warner, after what the firm described as a “brief stint at Compass.” Curry is a member of Baird & Warner’s Founder’s Club and had been among the company’s top 1 percent of producers. She will bring her team back with her, including agent Crystal DiDomenico.

Slate of promotions announced by Fifield

Chicago-based developer Fifield Cos. announced Lindsey Senn is being promoted to executive vice president, and will be responsible for the firm’s finance and development team. Senn’s recent work has involved tenant placement and financing for Logan, a transit-oriented mixed-use development under construction in Logan Square, and the redesign of 740 North Aberdeen in West Town.

“As one of our most innovative team members, Lindsey has excelled in data-oriented design, complex construction financing, and asset management, where she often exceeds projections,” Steve Fifield, chairman of Fifield Cos, said in a press release. “Since joining Fifield six years ago, she rose to become the youngest vice president in our company’s history and continues to bring her collaborative, visionary approach to problem solving to our workplace every day.”

The developer unveiled a number of other promotions and new hires, including:

  • Jon Schneider, from vice president to senior vice president on the asset management team
  • Givi Peradze, from vice president to senior vice president
  • Greg Vance, from vice president to senior vice president
  • Navi Sandhu, from assistant vice president to vice president
  • Joe Pitsor, from senior associate to assistant vice president of finance and development
  • Margaret Hinz, from senior escrow officer to assistant vice president
  • Justin Westfall, as a new senior associate hire for the finance and development group

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