Appealing to Chicagoland locals can lead to success

by Kelly McCabe

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New data from Trulia shows that people are more adept at searching for homes in their metro area’s suburbs than people who live elsewhere and are looking to move to that metro. In fact, 60 percent of all home searches around the country originate from the same metro area.

The numbers also showed that Chicago has the most number of home searches from locals, with four out of five originating in the metro area.

The areas in Chicagoland with the most searches sit southwest of the city, with No. 1 being New Lenox, where the median home value is $266,126 and where 88.7 percent of searches come from Chicagoans. Rounding out the top five are:

2. Mokena. The suburb has the same amount of searches from locals as New Lenox, and its median home value is $277,147.

3. Homer Glen. About 88.6 percent of home searches here come from locals, and the suburb’s median home value is $317,669.

4. Palos Heights. The suburb’s median home value is $239,224, and 88.5 percent of home searches here are from locals.

5. Lockport. Locals search for homes here 88.2 percent of the time, and the median home value here is $191,275.

Source: Trulia