The Lap of Luxury

by Marie Schutt


Marie Schutt is the managing editor of Chicago Agent

For many agents, luxury real estate is the holy grail: gorgeous, high-profile properties, wealthy clients, and of course, bigger commissions. Breaking into that market is challenging enough, but mastering the marketing techniques to sell yourself as a luxury agent – much less those unique listings – is another challenge entirely.

In this year’s Luxury Issue, we focused on what marketing strategies really work to sell luxury homes, as opposed to what’s for show – and we focused on you, the agents. We have some words of advice for agents looking to break into luxury home sales, and we took a closer look at some of the technologies being employed to show and promote high-end properties. You’ll also find a profile of two exciting luxury new construction projects in this issue.

Do you sell luxury real estate? We want to hear from you. Email me at  [email protected].

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