“A lot of times, people don’t know what they want until you show it to them,” Steve Jobs famously said in a 1998 BusinessWeek interview. Jobs didn’t rely on focus groups to tell him consumers wanted the iPod…or the iPhone…or the iPad; he relied on his intuition.
You could say that Bill Smith, president of Smithfield Properties, and one of Chicago’s leading residential high-rise developers, has the same intuition when it comes to luxury condominiums.
“Most developers will create a building based on what’s selling – whether that’s a certain brand of appliances or cabinets, or a type of amenity,” said Thaddeus Wong, co-founder of @properties, which has sold and marketed more than a half-dozen projects for Smithfield. “Bill, on the other hand, is always thinking about the next level. His buildings are known for innovative architecture and design, and 400 West Huron is a prime example of that.”
Located at the corner of Huron and Sedgwick streets, 400 West Huron is Smithfield’s latest development, offering 25 luxury condominiums with prices on remaining homes ranging from $1.25 million to $3.1 million. It’s one of the first new high rises to be built in River North in nearly a decade, but that’s not the only reason 400 West Huron is already 50-percent sold since sales started in January; it’s the unique construction and design details, according to Wong.
Inside the decorated, full-scale model, homebuyers immediately take notice of clean, contemporary design elements such as 24” x 24” marble tile flooring and a kitchen that flows seamlessly into the living space. The standard Miele appliance package is integrated into Valcucine cabinetry that features back-painted glass doors. Even mechanical elements are incorporated into the design, with recessed slotted air diffusers that accentuate a horizontal motif, and intake vents that are integrated into cabinet kick plates.
Like many of its Smithfield predecessors, 400 West Huron effortlessly blends indoor and outdoor living spaces. All units feature sliding doors that open to expansive terraces.
Another innovation at 400 West Huron is the parking setup. Within the main garage, homeowners have access to their own fully-enclosed private garage area through an individual overhead door. Two- or three-car garages are included in the purchase price, per plan.
The building also offers homeowners an assortment of upscale amenities, including a 24-hour doorman, fitness center, climate-controlled wine storage, and heated dog run.
The sales center for 400 West Huron is open on Saturday and Sunday from 12 to 5 PM and by appointment. For more information, visit www.400WHuron.com or call 312-703-0400.