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MORe Adopts Performance Agent Rating Platform

by Peter Thomas Ricci

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Members of the Mainstreet Organization of Realtors (MORe) will today begin using a new customer service platform that will help enhance their performance and professionalism.

Through a partnership with RealSatisfied – a third party customer satisfaction and performance evaluation platform for the real estate industry – MORe will provide the ratings system to its members.

MORe’s leaders say the tool enables members to provide better service and become better agents by listening to customer feedback.

“In today’s highly competitive real estate market, it’s all about consumers and their experiences with agents,” said MORe CEO Pam Krieter. “Agents need to know what they did well during transactions, what could be improved and how to manage their online reputations. RealSatisfied allows our members to do all of that.”

The RealSatisfied platform sends customer satisfaction surveys to both homebuyer and seller clients on behalf of Realtors at the close of transactions. It then allows MORe members to publish client recommendations on their own websites, share those recommendations automatically to realtor.com and to their social networks, and provide third party validation of customer satisfaction.

“As an organization, we want to be known as an industry leader for our investments in tools that help our members evaluate their performances,” said Krieter. “The feedback our agents receive from their customers via RealSatisfied will help improve service across the region, leading to higher buyer and seller satisfaction.”

Note: Agent rating systems have long been a focus at MORe; as we reported in an early 2013 cover story, MORe was part of a pilot program from NAR, “Realtor Excellence,” that offered agent ratings to clients. We’ve also reported on the past about how controversial agent-rating systems have been with Realtors.

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