Maximize Your Value

by Chicago Agent


Stephanie Sims, Chicago Agent’s managing editor

Demonstrating your value is one of the most important things you can do as an agent. There’s serious competition out there in the real estate industry – what makes you different? Better? More experienced? Worth more?

Demonstrating value goes hand in hand with maximizing commissions, because often, earning a higher commission is due to delivering top of the line customer service and investing in higher-end services to sell a client’s home. Staging, decluttering, professional photography, lawn care – these are only a few of many things that should be done to sell a home quickly and for an accurate price.

Sometimes maximizing a commission comes down to the basic costs to run a business. In our cover story, Jeff Gregory, the owner and managing broker of three Realty Executives Success offices, says he charges a fixed commission rate to ensure he can keep running his business effectively. Where he works in the Plainfield, Joliet, Shorewood and Yorkville areas, home prices are sometimes low, and therefore, a traditional commission doesn’t always make sense. Gregory decides the lowest amount he is willing to work for, especially since, he says, no matter what the home is priced at, selling it will require the same services and level of effort. He is always upfront and honest with clients, and rarely has any issues with his fixed-rate commission.

“Looking at less than $1,200 for two agents to split, as a business person, I don’t know where that makes sense,” he says.

Read our cover story and email me your thoughts on maximizing your commission: stephanie@chicago.staging312.com.

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