Matt Laricy is the managing partner of the Matt Laricy Group at Americorp Real Estate

Every week, we ask a real estate professional for their Short List, a collection of tips and recommendations on an essential topic in real estate. This week, we talked with Matt Laricy, the managing partner of the Matt Laricy Group at Americorp Real Estate, on how agents can maximize their Internet exposure.

5. Make sure when your name is googled, you actual show up. I google agents to find their cell numbers all the time, yet sometimes, I can’t find them. If I can’t, how can anyone else?

4. Create a profile…everywhere and anywhere. Any site that lets you, do it. Its like the old saying, “the more exposure, the better.”

3. Do social media right. Think before you post. For instance, if you’re a Realtor, of course you’re busy on a Saturday. None of your friends will want to hear about it on social media. Be creative when you post. If you wouldn’t want to read it, then no one else will, either.

2. Start small. Find one thing that works for you and do it right. Whether it be blogging, video, your website, other sites, etc. Get really good at that one thing, then expand. Remember, Rome wasn’t built overnight.

1. Invest in yourself. You are your own brand. Let it be known.

Matt is the managing partner of the Matt Laricy Group at Americorp Real Estate, and is one of Chicago’s top real estate professionals. In the top 1 percent for sales in Chicago, Matt is also one of Realtor Magazine’s “30 under 30,” an Agents’ Choice award recipient and a member of Chicago Agent’s Who’s Who. Matt is also a board member of the Make-A-Wish Foundation, and has helped the charity raise thousands of dollars for children in need.