Matt Dollinger, the founder of the real estate consulting firm Gearbox Consulting, an expert in the real estate tech field and a former head of industry relations with Trulia, has been observing the competition between Zillow, Trulia and realtor.com for years. He believes that Trulia, while more limited in terms of the products offered to agents, does present a distinct advantage, as well.

Trulia attracts more than 31 million visitors per month, according to the company’s website. Matt Flegal, the senior manager of communications at Trulia, reported that monthly unique visitors this quarter were 34.9 million, an increase of 49 percent from 23.5 million in the same period last year, and the mobile monthly unique visitors in this quarter were 13 million, an increase of 100 percent from the 6.5 million in the same period last year. In addition, the total subscribers at the end of the third quarter were 32,123, a 49 percent increase from 21,544 in third quarter last year, and with the close of the Market Leader acquisition, the combined companies have 50,000 premium subscribers, “more than anyone in the industry,” he says. Market Leader provides a range of in-depth marketing and content management systems for real estate agents using the platform, and the acquisition speaks to Trulia’s desire to directly compete with Zillow for business.

Trulia Pro, the service built for agents and brokers, features three different price tiers. A single listing costs $19.99 per month, while three properties can be listed for $39.99 per month and 10 listings run $69.99 per month. For agents with more than 10 listings, Trulia will quote a unique package price that varies depending on listing location and number of listings needed. All of these plans remove other agents and brokers from the listing and give Trulia Pro clients exclusivity. Other features include being boosted to the top of the listings page, alerts for information requests from buyers and a “Pro Membership Badge.” Trulia is known as an easy site for consumers to navigate, and the site features very little outside advertisement.

The platform is the only one of the three to offer an agent application, which will display messages from leads with all the required information, as well as provide a unique way to connect with homebuyers. It alerts agents with a small push notification that is often more visible than an email.

“From an agent’s perspective, Trulia has made more significant strides cornering the [mobile] market,” Dollinger says.

However, this may be a drawback for some agents, because it seems that they want to almost force the agents to work with those leads through its platform exclusively, he adds.