The goal of the new Looks To Leads app is designed to improve communication between agents and their clients, and reach homebuyers and automatically respond to their inquiries via text message, 24 hours a day, at no charge.
How it Works: Home buyers can receive text messages with more information about a real estate listing by visiting www.house2cell.com and entering their mobile phone number, along with a unique property ID number. Looks To Leads text messages include the property address and price, the seller’s contact information and a link to access additional data about the listing online. The seller also receives an immediate e-mail notification with the caller’s mobile phone number whenever a real estate inquiry is made, so they can follow up on potential home buyer leads with a text or phone call.
Benefits: We live in a world where people are constantly on their phones, and this app is an easy for agents and their clients to stay in touch. Dorsey West, founder of Looks To Leads, says, “According to a recent study by Google and the National Association of Realtors, 89 percent of home shoppers use a mobile search engine to find real estate. Looks To Leads was designed to bridge the gap between traditional real estate marketing such as yard signs and online house hunting using mobile devices, by including a link to the property web page with each text message that buyers receive.”
Not only does Looks to Leads provide information on the listing, but it also provides the agent’s phone number, paving the way for instant communication between the buyer and the seller. It allows both of them to have this information instantly on their phone, which is their main tool for house hunting. It’s convenient, quick and time-saving.
Drawbacks: In order for this app to work, the buyer must register on a website. It is simple and doesn’t take up very much time, but some people are very hesitant about taking extra time in their house search. Since this is a brand new app, there are no online reviews yet. This is a turn-off for buyers, because many of them like to see testimonials before using a new app. This app is unfamiliar to them, which can make them a little uncomfortable using it. When you’re helping someone search for a home, the last thing you want to do is make them uncomfortable.
Overall: This app is definitely worth using. Not only is it a time-saver, but it also boosts traffic to your webpage and introduces you to a lot more clients. Looks To Leads helps keep communication open during the house search, which is exactly what your clients expect from their agent. It’s free and easily downloadable from their website (click here to register). What do you have to lose?