Midwest Real Estate Data (MRED) and 10K Research and Marketing (10K) have entered into a licensing agreement that will provide MRED’s brokers, agents and appraisers with access to an interactive market analytics tool known as “The Thing,” according to a press release from MRED.

When using “The Thing” by 10K, with very few clicks, you have accurate data that is easy for you to present to clients in real time without the wait of extensive spreadsheet calculation and charting, according to Agent Genius.

“The Thing” will make sense of MRED’s large property database, providing MRED’s customers with access to any view of the local housing market with an easy to use interface. The market analytics tool makes it easy for customers to understand what they are looking at with no complicated drop-down lists, no lengthy search menus, no complicated analytic charts and no long wait times for search results.

“Having a deep understanding of your local housing market and being able to communicate information about that market in an understandable way are prerequisites for success as a real estate professional,” said MRED’s Chief Executive Officer Russ Bergeron. “Today’s consumer has access to more information than ever before. The Thing will give our customers – real estate professionals – the ability to deliver information highly relevant to that buyer or seller, and in a way they can easily understand and absorb. This is a market analytics tool that will help our brokers, agents and appraisers do more business.”

“The Thing allows me to drill down to the local market and flesh out what’s really happening in the neighborhoods I serve,” said Aaron Dickinson, Broker Associate, Edina Realty. “The information I glean allows me to better counsel my clients and gives me a great rebuttal to some of the national housing indexes that make overly broad statements about the market.”

“MRED is one of the most respected MLS organizations in the world,” said 10K’s Chief Executive Officer, Mark Allen. “We are excited they have selected 10K to bring The Thing to their MLS, and look forward to hearing how their subscribers benefit from using this interactive market analytics tool.”