Upper Bracket Award – Suburb

by Chicago Agent

2010 Agents’ Choice Awards

Prudential Rubloff

In February 2007, Michael Pierson and Chris Eigel, both long-time veterans of the Chicagoland real estate market, acquired Prudential Preferred Properties (PPP). At the time, the company had 200 agents and 10 Chicagoland locations. PPP’s aggressive growth plans resulted in the opening of new offices in Chicago’s Gold Coast and Lincoln Park neighborhoods, as well locations in the suburbs of Glenview, Lake Forest and Northbrook. An immediate company rebranding strategy was established, repositioning the company in the marketplace as a luxury and technology leader. To complement these aggressive growth plans, both Sterling Title Services and RWF Mortgage companies were established, positioning the company as a true home ownership services firm. As a result, the company grew from 200 to 456 agents in the first eight months.

In 2009, Prudential Preferred Properties acquired Rubloff Residential to form Prudential Rubloff Properties. The new company honors the strength and traditions of both firms. The power and financial stability associated with Prudential, in business since 1875, and the tradition of excellence since 1930 at Rubloff are combined to form a powerful player in the Chicagoland marketplace. Today, Prudential Rubloff is home to over 920 associates and employees. The company has accomplished a great deal in three-plus years, but strives to dramatically grow all phases of the business in the coming years.

“ Receiving Chicago Agent magazine’s Upper Bracket Award is a wonderful honor for Prudential Rubloff. The agents who serve our upper bracket clientele have really earned this distinction and it’s so nice to receive recognition for a job well done.” MICHAEL PIERSON, PRESIDENT & CHAIRMAN, PRUDENTIAL RUBLOFF

Baird & Warner; RE/MAX


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