Vol. 4, Iss. 14, Agent Snapshot: Liane Pruchnik, Rubloff Residential Properties, Magnificent Mile, Chicago

What was your first job in the realty industry?
My first job was working for then-Miglin-Beitler as a municipal incentive tax consultant.

Who inspires you?
My parents are my greatest inspiration. Both grew up with very little. From an early age, my brothers and sisters and I were instilled with a strong work ethic and focus on education. My father was a Chicago police officer and my mother an artist who studied at the School of the Art Institute of Chicago. My parents worked very hard to make sure we never wanted for anything — ever! I can remember my father working two jobs to support his family, and there was never one word of complaint. We were taught that hard work and dedication breed success and, most importantly, that we are blessed with work.

What is your favorite free-time activity?
Reading! My greatest joy is relaxing on the couch with a good book. I can be anyone, at any time, anywhere. Books transport us around the world and through history. They are inspiring and motivating and the cheapest way to travel!

How did you learn the business?
I learned by doing. I made sure I asked questions and listened closely to my fellow agents in the office, then jumped in headfirst. If an agent needed help with open houses, etc., I was there! I had read many books about the real estate industry and how it works, but nothing compared to jumping in headfirst. You can’t just dip your toe in — you have to just dive in and start swimming.

What was your most difficult sale, and how did you succeed?
My most difficult sale would have to be my first sale. I was so nervous that I was doing everything correctly and providing my client with the best guidance and real estate knowledge as possible. I think I double-checked everything four and five times over! It was such a relief when we left the closing table. That sense of accomplishment has motivated me ever since!

What is the most difficult aspect of your job?
Managing client expectations. Each and every client is so different, so it is important to listen carefully to their needs and what they want and deliver it. That makes for a happy and satisfied client. If you feel like you are unsure of yourself, just ask your client what is missing and then fill the hole.

What was your worst job, and what did you learn from it?
My worst job was working as a runner on the floor of the Chicago Board of Trade for the summer. I learned that I am happier and more productive in a calm and professional work environment!

Where do you go to network and meet new clients?
I really don’t do anything special. Whenever I am out and about and meet someone new, I casually mention what I do for a living. I also constantly remind my friends, family and past clients that their referrals would mean the world to me.

What has been your greatest accomplishment?
My greatest accomplishment, from a real estate perspective, was closing a single sale of $12 million! It was a long process, and my clients were very happy with their final decision. It just made me feel so good that I had found them a unique and special property.

Where would you like to be in five years, professionally?
I would like to be right where I am now — successfully selling real estate and…being top 5 producer at Rubloff, while employing a full-time assistant!

What was the last good movie you saw or book you read?
Book: “The Spellman Files and The Summer Guest”; Movie: “The Departed”

What is your favorite restaurant?
Le Colonial

Architecturally speaking, what is your favorite building in Chicago?
The Chicago Board of Trade

What kind of car do you drive?
I don’t know how to drive. I have never even taken driver’s ed! I use a driver and a Lincoln Town Car for all of my showings. The rest of the time, I use a taxicab.

BlackBerry, Palm or paper?
BlackBerry. Though, I do admit to being completely addicted to my hand written to-do lists. I just love striking through an item once I have completed it!

What is your favorite city after Chicago?
Kapalua, Maui

What is your personal motto?
“In everything give thanks.” Even when something bad happens, I always try to find something to be grateful for. It really helps me turn a negative situation into a positive, and it forces me to see that there was a lesson to be learned — you just have to look for it.

In 10 words or less, what is your advice for someone new to the industry?
Don’t give up! Work hard, and you will succeed! Guaranteed!

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