Justin Lucas, renowned as the #RealEstateDoula, continues to redefine real estate service with his unique blend of professionalism, ethics and occasional humor. His approach, deeply rooted in understanding clients’ needs, has been enhanced with the expansion of his team in Southwest Michigan.

Lucas, who settled in Harbor Country after being captivated by its charm during the Harbor Country Home + Garden Tour, has always emphasized the importance of pursuing happiness — a lesson underscored by the untimely passing of his brother in 2016. This personal journey shapes his dedication to guiding clients through significant life transitions with empathy and expertise.

A member of the Southwestern Michigan Association of Realtors, Lucas focuses on all areas of Harbor Country. Since 2017, he has amassed over $80 million in sales, assisting more than 180 clients across multiple states. He attributes his success to meticulous organizational skills, keen analytical abilities and a passion for real estate, design and architecture.

Lucas recently embarked on a new venture, turning his interest in real estate and interior design into a flourishing part of his business. Co-investing in a rental property listed on Airbnb & Vrbo in Three Oaks, he showcases his flair for design. His commitment to social responsibility is evident through regular donations to Humble Design, aiding individuals transitioning out of homelessness. He also donates his time and energy to several local charities and community organizations.

Lucas’ expansion in Southwest Michigan not only brings enhanced client services, but also embodies his belief in collaboration and growth. When not orchestrating real estate deals, he indulges in exploring Michigan’s golf courses, boating on Lake Michigan, touring local farmers markets and exploring national parks with his 3-year-old French bulldog, Woodford.

With a steadfast commitment to clients and a passion for community and personal growth, Justin Lucas isn’t just selling homes; he’s crafting lifestyles.