Yolanda Jeffries originally entered real estate by default. Her only goal was to sell one home, her own, and she felt nobody else could do it. Jeffries, broker and team leader for the Yolanda Jeffries Team at Coldwell Banker Realty, never thought she’d fall in love with the industry, let alone stick around for five years as a Realtor. “For some reason, no agent was able to sell my home,” she explains. “So, me being the boss lady I am, I took matters into my own hands. Before I knew it, I had developed a strong passion for real estate and have been ‘chasing deals in heels’ ever since.”
As a Chicago South Side native, Jeffries grew up in the Englewood neighborhood. Now, she’s investing in the area, buying up blocks to provide mid- to high-level income housing to working-class families. “My motto is simple: To be successful, you must go where others don’t go and shine to make your mark.”
Currently Jeffries lives in the Gold Coast community, which has now become her main area of focus. “Chicago is the epitome of luxury for real estate, and now I can better service my clients as the center of attraction for all of their real estate needs,” she says.
Jeffries, who has a finance degree, is an analytical, numbers-focused person. This background has come in handy for her and is what she says helped her win the Top Producer of 2020-21 award from the Chicago Association of Realtors and the 2021 International President’s Circle award from Coldwell Banker. She has also appeared on the cover of the Chicago Agent Magazine. She garners most of her business through social media referrals and past clients.
Above all else, Jeffries’ ability to connect and establish relationships with her clients, paired with her negotiating skills, are what bring her clients success and make her a top-producing Realtor. “I want my clients to know they are working with a trusted professional who will get the deal done for them,” she says.
Outside of the office, she enjoys educating people about investing in real estate, shopping and traveling. “Traveling,” she says, “is the perfect therapy solution for me.”