A broker with Baird & Warner, South Loop, Jennifer Liu specializes in new-construction sales, residential development planning and residential listing services. Upon graduating from University of Illinois at Chicago, “I started working in real estate as a leasing agent in a private property management company in 2003,” Liu says. “From there, I got into real estate sales and never looked back.” She began her career working on new-construction projects in 2004. Within a couple of years, she transitioned into representing residential developments, ranging from boutique condo buildings to townhome and single-family home developments.
Covering much of Chicago, reaching north to Edgewater, south to Bronzeville and west to Humboldt Park, Liu represents clients from starter homes to high-end properties, along with builders and developers. “No listing is too small, and no project is too big,” she says. She learned Chicago’s neighborhoods by working with a wide range of buyers early in her career. “As my business grew to include new-construction projects, I helped developers research many neighborhoods as they acquired land all across Chicagoland,” she explains. “I was able to gain insights into each neighborhood by studying their sales statistics.”
Increasing her total sales volume through the pandemic, Liu relates that her clients appreciate her diligence, thoughtfulness, reliability and professionalism. “With 18 years of experience and having sold hundreds of properties, I’m able to customize my method depending on what each client needs the most,” she says. “I have many different resources available to help my clients throughout the process of buying or selling their properties.”
Each year, Liu is named a Chicago Association of Realtors Top Residential Producer and receives the Top Neighborhood Producer Award in various neighborhoods. A member of the National Association of Realtors and the Chicago Association of Realtors, she supports Good Will Works through Baird & Warner and donates to Tree House Humane Society and Pilsen Food Pantry. Born in Taiwan and raised there until the age of 15, Liu is fluent in Mandarin Chinese. In her free time, she enjoys yoga and reading on her balcony.