Offering a young, go-getter personality combined with the trusted advice of a beloved godfather, Brian Moon, founder of The Moon Group with Keller Williams One Chicago, earned his real estate license during his senior year of college. Good with both numbers and people, Moon started out on a journey to build a business and a name for himself. Seventeen years down the road, this team leader and mentor continues to pay it forward to clients and team members alike.

“I think my unshakable commitment to integrity is what separates me from many agents,” Moon says. “For me, it’s not about how close I can get to a line, but how far from it I can stay.” With a unique background rooted in economics, construction and development, he finds he is well-equipped to bring added value to clients through various routes of service.

“The ability to reference 20 years of experience helps our clients avoid the potholes in the road to closing,” Moon declares of his background. “The recession taught me how to diminish risk for my clients, and in today’s market, where overpaying is common, I won’t let my clients overpay.” Prepping clients with multiple meetings to evaluate needs and set expectations lays the groundwork for a smooth and well-communicated transaction, which is backed by powerful negotiation skills and a confident approach to client service.

Winner of the Chicago Association of Realtors’ Top Producer award, one of Crain’s Most Influential Residential Real Estate Brokers and a member of the Million Dollar Guild, this Certified Luxury Home Marketing Specialist leads his team through a business built on past clients and referrals.

“I want to change the stigma of Realtors’ being money-motivated and shift it to the golden rule and be a trustworthy partner to clients,” Moon shares. “Where serving the client always comes first.” A family man and “miracle morning” person, he wakes up every day focused on evolving his personal and business life.