Contents

Cover Story

The real estate industry is brutally competitive, but some agents rise above the pack. We asked four agents what it takes to identify and define your audience, and how this focused approach has helped their clients in
our cover story here.

More

• 8 key Real Estate Certifications and Specializations
• Finding your market as a loan officer

Editor’s Note

• Defining your space

News

• Why don’t Americans move anymore? Here are 3 theories
• Zillow’s ‘Instant Offers’ disrupts real estate community
• Cool, neutral paint colors may help increase home sales, study says

Agent Snapshot

• Raminder S. Chadha, Realtor, Hometown Real Estate, Chicago/North Center

Agent X

• Watch it grow
  

My Style

• Michael Parent, Broker, Coldwell Banker Residential Brokerage, Central DuPage/Wheaton